• Page - A page is a visitor pageview connected to a specific URL. When the visitor navigates to a different part of the site, that is a new pageview. On each pageview units can be tracked.

  • Unit - Think of a unit as part of a page. It can be an ad, a video or simply an area. Each unit is required to have a name and it’s possible to specify more information for each unit.

  • Fill - A unit can be filled or empty. This indicates the state of the contents inside the unit. For example, only filled units will measure visibility. Units of type ad (the default type) will automatically and asynchronously detect flash objects and images inside itself and become filled when these have loaded. area units are always filled.

  • Tracking key - Tracking key is a combination of a string of 12 upper case characters and numbers and the name of the site. This information is provided by us and uniquely identifies your site. If you use the wrong tracking key the data will not show up in your reports.

  • Category - To enable the category drilldown in the Burt reports, the category of the current page needs to be specified. If the category is not set manually, the agent tries to figure out a category automatically from the URL. Depending on the site map structure, this can be either good or bad, so we always recommend set the category manually. The dev panel will show the category for each page. Example categories are: sport, motor, economy and article

  • Cloud key - A cloud key is a string of 12 large characters and numbers. All cloud keys are provided by Burt.

  • Demographics provider - You might have a demographics provider, which collects demographic data about your users, such as: age and sex.

  • Annotation - An annotation is used to add additional information to a page or unit. It consists of a scope, a name and a value

    • scope - A page and unit can be annotated several times, this is a scope to differ between them. Some scopes trigger Burt specific actions. Such scopes all begin with burt., for example burt.campaign. If the purpose is not to trigger a Burt event, the scope can be anything, not starting with burt..
    • name - The name describes what the value holds. For example oas-campaign-id or dfp-order-id.
    • value - This is the value. For example 1234 or abcd.
    • values - This is like the value, except that many values are allowed. Each value is separated with a comma. For example foo, bar, baz.
  • Connection - A connection is much like an annotation. The difference is that the connections does not send a value, like annotations. Instead an ID is sent as value and then that ID is connected using the backend API.

  • Activity - A page is active when the user is actively using it. If a user for example switches to another tab or program, the page is considered inactive.

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