Page - A page is a visitor pageview connected to
a specific URL. When the visitor navigates to a different part of the
site, that is a new pageview. On each pageview units can be tracked.
Unit - Think of a unit as part of a
page. It can be an ad, a video or simply an area. Each unit
is required to have a name and it’s possible to specify more
information for each unit.
Fill - A unit can be filled or empty. This indicates the
state of the contents inside the unit. For example, only filled units will measure
visibility. Units of type
ad (the default type) will automatically and
asynchronously detect flash objects and images inside itself and become filled when these have loaded.
area units are always filled.
Tracking key - Tracking key is a
combination of a string of 12 upper case characters and numbers and the name of
the site. This information is provided by us and uniquely identifies your site.
If you use the wrong tracking key the data will not show up in your reports.
Category - To enable the category drilldown
in the Burt reports, the category of the current page needs to be
specified. If the category is not set manually, the agent tries to
figure out a category automatically from the URL. Depending on the
site map structure, this can be either good or bad, so we always
recommend set the category manually. The
dev panel will show the category for each
page. Example categories are:
scope- A page and unit can be annotated several times, this is a scope to differ between them. Some scopes trigger Burt specific actions. Such scopes all begin with
burt., for example
burt.campaign. If the purpose is not to trigger a Burt event, the scope can be anything, not starting with
name- The name describes what the
valueholds. For example
value- This is the value. For example
values- This is like the value, except that many values are allowed. Each value is separated with a comma. For example
foo, bar, baz.
Connection - A connection is much like an
annotation. The difference is that the connections does
not send a value, like annotations. Instead an ID is sent as value and
then that ID is connected using the backend API.